Search Engine Optimization
New sites do not need to be "submitted" to search engines to be
listed. However, Google and Yahoo offer a submission program such as
Google Sitemaps that an XML type feed could be created and submitted.
Generally however, a simple link from an established site will get the
search engines to visit the new site and begin to spider its contents.
It can take a few days or even weeks from the acquisition of a link
from such an established site for all the main search engine spiders
to commence visiting and indexing the new site.
Once the search engine has found the new site, it will generally
visit and start to index the pages on the site, as long as all the
pages are linked to with anchor tag hyperlinks. Pages which are
accessible only through Flash or Javascript links may not be findable
by the spiders. Search engine crawlers may look at a number of
different factors when crawling a site, and many pages from a site may
not be indexed by the search engines until they gain more pagerank or
links or traffic. Distance of pages from the root directory of a site
may also be a factor in whether or not pages get crawled, as well as
other importance metrics. There are some standards for those decisons as
to which pages are visited and sent by a crawler to be included in a
search engine's index.
Webmasters can instruct spiders to not index certain files or
directories through the standard robots.txt file in the root directory
of the domain. Standard practice requires a search engine to check
this file upon visiting the domain, though a search engine crawler
will keep a cached copy of this file as it visits the pages of a site,
and may not update that copy as quickly as a webmaster does. The web
developer can use this feature to prevent pages such as shopping carts
or other dynamic, user-specific content from appearing in search
engine results, as well as keeping spiders from endless loops and
other spider traps.
For those search engines who have their own paid submission (like
Yahoo!), it may save some time to pay a nominal fee for submission.
Yahoo!'s paid submission program guarantees inclusion in their search
results, but does not guarantee specific ranking within the search
results.
We will also manually submit your Website to the following major
search engines: Yahoo, AltaVista, HotBot, AllTheWeb, Google, AOL,
iWon, Netsacape, MSN, Lycos, Teoma, AskJeeves and DMOZ (Open
Directory). Note that Yahoo no longer accepts automated submissions,
so do not get fooled by some other companies claiming to submit you to
Yahoo with their software. Before we submit your Website, one of our
analysts will review your site and make sure that it is search engine
friendly - meaning we will verify that your page uses proper design,
content and Meta Tags, for best search engine placement. If we notice
any spam or other search engine related problems on your site or any
improvements that can be made to give you a better ranking in the
search engines, we will tell you about them and give you a chance to
modify your page before submission. This is a VERY valuable service
that you won't find anywhere else.
Link Building Services
Link popularity is referred to as the process of enhancing the
popularity of a webpage by linking it to other domains to increase
search engine ranking of a webpage. Link building, apart from increasing
the ranking of a webpage on search engine key word search, also helps
increase the PR of a page. Mere search engine optimization, no mater
how nicely done, is not sufficient enough to guarantee high search
engine ranking.
Major search engines such as Google, Yahoo, MSN, and Alta Vista rely
on link popularity to determine the importance of a website and rank
it accordingly. If more number of related incoming links your have to
your website the better for you to rank high in search engines.
Merely creating links does not help. Linking a website with
unrelated websites does not get much appreciation from search engines.
Some search engines even penalize websites with unrelated links.
Search engines, in fact, scans the incoming links to a website on
various parameters, such as page rank of the incoming link, total
outgoing links, industry relevance of the linking web pages, etc to
determine the value of the websites linking to you.
Pratibha Total IT Solutions, a web design and development company in
India offers all types of link building services including non PR
specific links to PR links.
Internet Marketing Services
Internet marketing refers to the use of the Internet as a medium of
sales for a company’s products or services. Today, where commerce over
the Internet is outpacing traditional sales, more and more companies
are looking forward to Internet marketing. Companies desiring to offer
their product through the Internet have to design a website and make
that website rank high in search engines so that it is easily viewable
by its potential customers. This requires proper planning,
implementation, and maintenance of a website.
Pratibha Total IT Solutions is a leading web design and company in
India offering quality online marketing solutions to organizations
across the globe who want e-commerce to be an integral part of their
marketing strategies. Since our inception we have helped a number of
organizations increase their online marketing scope with highly
effectual web sites.
What gives Pratibha Total IT Solutions the stand in the market is
the in-depth analysis our experts perform of your business,
objectives, goals etc, that help us offer a fully customized strategy
that helps our clients reap the best possible benefits of online
marketing.
Once a project is handed over to us we start it with identifying the
target segments and a competitive analysis. After that we proceed to
the implementation part where we design the website with optimization
on mind. In this process, we take recourse to SEO, search engine
submission, link building, managing PPC campaigns if necessary and
more.
Web Promotion
Web promotion is referred to as promotion of a website over the
Internet. Web promotion involves optimizing the website in such a way
that it ranks high in search engines for a particular keyword or
keywords. This is done through search engine optimization or SEO.
Search engine optimization involves a combination of techniques such
as Search Engine Submission, link popularity building, search engine
friendliness, title and Meta tag optimization, seo copywriting, and
more. In other words, optimizing a website for search engines require a
deep knowledge of the working of search engines, which is possible
only after considerable experience.
Pratibha Total IT Solutions is a leading offshore service provider
in India offering web promotion services to global organizations.
Search engine optimization or SEO is one of the areas where we outpace
our competitors by a great extent. What we offer in this domain are
thoroughly researched by our experts and tested in real time.
Once a project is handed over to us, we perform a deep analysis of
the website content along with a competition analysis. It is only
after this that we start identifying the keywords and key phrases that
best represent your company. Moreover, we do SEO manually after a
deep analysis of competition as well as search engine requirements.
PPC Management
PPC or Pay Per Click is a method of advertising on the web where the
advertiser pays the search engine each time a visitor clicks on the
displayed link. A system of bidding is employed in PPC where the
advertiser can decide how much he will be bidding on the basis of the
rank he wants his website to attain on the search engine display page.
PPC has a number of advantages over ordinary SEO. First of all, it
is independent of search engine ranking and its rank can be
controlled. Secondly, changes can be made to it depending on the
current business condition. Thirdly, PPC is not affected by search
engine algorithms and hence companies employing PPC technique need not
update their websites on a regular basis.
These advantages combine to make PPC an effective technique for
marketing a website on the web which has some unique features which
cannot be matched by any other online promotion.
Effective PPC management requires a dedicated effort, in-depth
market research, and industry knowledge which Pratibha Total IT
Solutions is proud of. Pratibha Total IT Solutions is a leading online
marketing company in India specializing in PPC management programs.
Under our program we manage ad campaigns, select the right keywords,
and help our clients in setting up the right bid. Once we submit the
PPC campaign to search engines, we keep a thorough monitoring to make
necessary changes so that it is never heavy on your pockets.
Affiliate Marketing Solutions
Affiliate marketing is the system of advertising where a website
agrees to display some links of another website in exchange of a
percentage from sales generated for theirs’. Affiliate marketing is a
widely tested and cost effective method of online marketing, no longer
among startups, but successful companies who rely heavily on affiliate
marketing to expand their client base.
Pratibha Total IT Solutions offers effective affiliate marketing
solutions for global organizations. At our state of art offshore
development center in the national capital region of India, we have a
team of experts who are experienced with the latest tools and
techniques that pertain to affiliate marketing. In other words, we
work with marketers to set up a totally customized affiliate marketing
program that best meets our clients’ requirements.
Whether you looking for a broad spectrum campaign with a large
number of affiliates or a highly focused campaign targeted towards a
small group of high valued affiliates, Pratibha Total IT Solutions has
the ability to do it. We have designed successful affiliate marketing
programs for shopping directories, online property dealers,
comparison websites, and more.
SEO Consultant
Pratibha Total IT Solutions is one of the leading SEO Experts in
India with global clientele spread over the USA, UK, Austria, Canada
and other parts of the world. Since our inception, we have had many
successful SEO campaigns for our global client which has given us our
niche in this highly competitive industry. We, as an expert SEO
company, offer customized SEO services to suit different audiences.
At Pratibha Total IT Solutions, we provide affordable SEO Consultancy
from India which aims at boosting website positioning with improved
and higher rankings on search engines. We, as a leading SEO consultant
offer expert advice and for a wide range of services ranging from
developing Internet promotion strategies to implementing effective
strategic programs and to bring quality traffic.
What we offer:
Search engine optimization consultancy,
Search engine ranking improvement consultancy,
Website positioning consultancy,
Search engine ranking consultancy,
Search engine ranking improvement consultancy,
Website promotion consultancy, and
Seo consultant india consultancy.
To help you:
Increase your online presence and reputation,
Increase the visibility of your website in major engines,
Increase traffic,
Increase leads, sales and profits from your website.