Let’s start with a simple question: If you are hungry, distracted, and rushed, and someone places two bowls in front of you, one of brown rice and baked potatoes, the other of peanut M&Ms and Swedish fish, which would you choose? If you’re like most people, you’d probably pick the candy.
This is by no fault of your own. The candy is engineered—from the flavor to the texture to the bright colors—to appeal to your brain far more than the brown rice and potatoes. For over 99 percent of our species’ history, we lived amid scarcity. Thus you, dear reader, like me and everyone else, evolved to seek out high-reward, low-energy-needed-to-acquire goods. This strategy worked well for hundreds of thousands of years. But now, in modern times of abundance, it’s backfiring. Like so many things, what works, works—until it gets in your way.
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The above analogy of brown rice and potatoes versus peanut M&Ms and Swedish fish is one that I used in my book, The Practice of Groundedness, to discuss the challenge of choosing deep-focus work and connection over superficial distraction and stimulation. But since the book came out late last year, I’ve realized that the analogy extends far beyond just that.
In many areas of our lives, things that are not as satisfying now tend to be more satisfying and leave us better off later. If living a good life in ancient times of scarcity was about seeking fast-reward, lower-effort goods, then living a good life in modern times of abundance is about seeking slow-reward, higher-effort goods. Scientists call this the evolutionary mismatch—when strategies that were once adaptive to a species become harmful.